Monday, September 3, 2012

BRITMANIA ROCKS MANILA! {Lee Cooper Premier Launch}

The hip and legendary British brand, Lee Cooper has finally arrived in the Philippines; rock-and-rolling its way to the closets of Manila's fashion-forward set.  It promises to provide Manila's fashion scene a fresh way to cutting-edge styles.

The iconic British fashion brand started operations in East London in 1908, it didn't take long before the company gained the distinction of being the first and oldest authentic denim brand of jeans in Europe.  Since then, it has expanded to over 88 countries, including Spain,  France, Italy, Switzerland, Singapore, Malaysia.  

The brand had its premier  launch last August 29, 2012 at the Grand Ballroom of the Marriott Hotel - Resorts World.  The British invasion that night included a display of three mini-coopers in the hotel's lobby, right before the entrance to the show. Here's one of the three:

 My date to this event is none other than my daughter; who, since attending last year's Philippine Fashion Week, has shown an interest in all things fashion. Here's our only souvenir photo of the event:

Personalities chosen as the brand's ambassadors all exemplified the brand's commitment to workmanship of the highest quality.

It is only a matter of time before Lee Cooper invades our closet with its collection of soft denim.    Lee Cooper carries a complete line and collection for both men and women, including denim jeans, colored pants, denim shorts, capri, cargo pants and shorts, knits, blouses and jackets. Here are some of my favorite images from the fashion show: 

Some of the celebrities who graced the product launch:

 Congratulations to the management of Lee Cooper, Philippines for the successful launch!
Lee Cooper is available at SM North EDSA, SM Megamall, SM Makati, SM Mall of Asia, SM Fairview, SM Pampanga, Robinson's Magnolia, Gaisano Metro Alabang.
To know more about Lee Cooper Philippines, and to get product updates, like them on Facebook.

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Florence @Onegutsymom said...

Oh, this brand sounds new to me, thanks for introducing. How I wish I can attend events like this too. :)

Rowena Wendy Lei said...

Your daughter is so grown up already! My daughter would love that car. She says she wants to drive a Mini Cooper when she grows up, haha!

Sumi Go said...

This is actually the first time I've heard of Lee Cooper, but I'm excited to see them in malls.. :) Those pieces from the fashion show looks nice. Will definitely be checking them out!

Mich of Mich Eats and Shops said...

I love the quilted jacket in your first runway photo. I'm excited to check out the brand! Dropping by their megamall store one of these days :D

xoxoMrsMartinez | said...

Wow! Para lang kayong magkapatid ng daughter mo! I am excited to know more about the brand, I hope di mashadong mahal ; p


Mom-Friday said...

I initially thought it's "Lee" jeans tie up with Mini Cooper brand of cars, LOL! I like the dark wash denim and the blue jumpsuit.

Looks like J will be your offician event buddy na! :)

Jen Laceda | Tartine and Apron Strings said...

I'm fascinated by that handsome model in the blue sweater! Hehe. Seriously, anything that has the Union Jack is quite the classic for me! LOL!

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